In a strategic move to strengthen its presence in Ghana’s digital media landscape, SamBoad Publishing, a subsidiary of SamBoad Holdings Ltd., has officially acquired Accra Street Journal from NabsTech Digital Solutions, a Ghana-based media and tech company. The financial terms of the acquisition were not disclosed as previous ones.

The acquisition marks a significant milestone for both parties. For SamBoad Publishing, this represents an expansion of its digital publishing footprint under the SamBoad Publishing Ltd, which already manages multiple but now merged reputable online platforms including Ghana Health Journal, Brand Focus Africa, SKB Journal, and The Ghana Times.

According to company sources, the integration of Accra Street Journal into SamBoad’s publishing ecosystem is intended to enhance hyperlocal coverage, especially in Accra’s political, business, lifestyle, and opinion-based reporting. The platform will retain its identity but operate under the editorial guidance and infrastructure of SamBoad Publishing.

Samuel Kwame Boadu, founder and Editor-In – Chief of SamBoad Holdings Ltd., said the acquisition is part of a long-term vision to build a media portfolio that offers “authentic African narratives, strong SEO presence, and journalistic credibility across all regions in Ghana and beyond.”

“Accra Street Journal has already built a loyal audience, and we intend to invest in its editorial quality, opinion section, and digital reach,” Boadu said. “This is a win-win for us and for readers who want credible, contextual, and compelling stories rooted in Accra.”

NabsTech Digital Solutions, the former owner who owned 51% shares but now sells all its shares to SamBoad, described the sale as a strategic decision that will allow the firm to focus more on its core technology solutions while ensuring that the media brand continues to grow under an experienced publishing Hub and Team.

“We are proud of what we started with Accra Street Journal with SamBoad, and we’re confident that SamBoad will scale it further while maintaining its original voice,” said Dominic Nabiga, founder of NabsTech.

The acquisition also means content published on Accra Street Journal will now be cross-promoted across SamBoad’s growing media network. Editorial direction, SEO optimization, and monetization strategies—including AdSense and future sponsored opinion columns—are expected to receive immediate upgrades.

Industry sources estimate similar media acquisitions done by SamBoad Publishing through SamBoad Holdings Ltd ranged between GHS 40,000 and GHS 100,000 on its acquired digital assets which are Brand Focus Africa, Accra Daily News, Accra Weekly News, The Ghana Times and Accra Sports News all acquired from NabsTech Digital Solutions. While the exact amount remains confidential on all these assets and previous, both parties acknowledged the deal as fair and forward-looking.

This deal adds to the growing trend of digital media consolidation in Ghana, as content creators and media entrepreneurs seek partnerships that offer scale, efficiency, and impact. SamBoad Holdings Ltd is a silent media group that has 100% shares in both SamBoad Business Group Ltd and SamBoad Publishing Ltd as its subsidiaries

Accra, Ghana – June 13, 2024 –Rokmer Pharma Ltd is proud to announce that  Samboad Business Group Ltd a leading name in Ghana’s Digital Marketing Business, has joined its prestigious list of partners. This strategic partnership marks a significant step forward as Samboad takes on the responsibility of managing and enhancing Rokmer Pharma Ltd’s digital marketing presence across multiple platforms. This partnership follows a successful trial period during which Samboad swiftly improved Rokmer Pharma Ltd’s SEO performance and revamped its website, demonstrating its capability and dedication to driving digital success.

As part of this collaboration, Samboad Business Group Ltd will leverage its expertise in digital marketing to revamp Rokmer Pharma Ltd’s online presence. The comprehensive services will include:

• Website Revamp: A complete overhaul of the existing website, introducing a fresh layout and new features designed to improve user experience and engagement.
• Social Media Management: Acquisition of new Instagram and TikTok accounts from influencers, along with a rejuvenation of Rokmer Pharma Ltd’s Facebook and LinkedIn profiles.
• Branding: A redesign of the company’s logo and the creation of graphic designs tailored for each product, event, and holiday through the end of 2023.
• Public Relations: Strengthening relations with media houses, with a focus on showcasing Rokmer Pharma Ltd’s achievements and activities from 1999 to the present.
• E-commerce Initiatives: Implementation of plugins to enable e-commerce, expanding Rokmer Pharma Ltd’s reach to a broader audience.
• Product Photography: Conducting professional product shoots to support future marketing and design efforts.
• Google My Business Optimization: Enhancing Rokmer Pharma Ltd’s Google My Business profile to improve visibility and local search rankings.

“We are glad to welcome SamBoad Business Group Ltd to our family of partners,” said Pharm. Richard Acheampong, Founder and CEO of Rokmer Pharma Ltd. “Our goal is to position Rokmer Pharma Ltd as a leader in the digital space, reflecting our excellence in the pharmaceutical industry through a strong online presence and we can’t wait to drive even greater results as we fully have SamBoad on board to drive our digital marketing strategy.”

By partnering with Samboad Business Group, Rokmer Pharma Ltd is set to amplify its reach, connecting with customers in more meaningful and impactful ways.

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